Why ABL?

We’re different from other firms.  The combination of our unique data-driven, multi-dimensional selling approach, our scalable staffing model, and our knowledgeable sales development representatives enable us to deliver the sales results our clients want, and the service they need.  

 

  • Services on Demand:  Some firms offer too few services (they only cold call but you need help with the entire sales process) or too many (a big price that includes services you are already covering in-house).  Instead, ABL sales development representatives work closely with a designated individual from your firm to establish how much integration you desire from our team.  You can choose the level of service and turn the lever up and down based on the needs of your sales campaigns and available resources.  A sales team on demand – what could be better?

 

  • Industry Specialization:  We only hire employees that have at least 5 years of experience in B2B technology sales.  No more struggling to explain to inexperienced sales representatives what your product or service really does.  Our sales development representatives (SDR’s) are able to have intelligent conversations with C-level executives about your product or service with little to no learning curve.

 

  • True Partnership:  We don’t just take orders, we will work with you from beginning to end to help you define your target market and product positioning and to develop a scalable and repeatable sales process that is just right for you.   We will seamlessly integrate with your company to create a true extension of your brand: from CRM calendar and email integration to full immersion into your product or service offering, we are able to act as an extension of your team.

Intelligent Selling:  
Data-Driven Sales-as-a-Service
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